A small selection of work done for various clients and employers:
Award-winning August 2016 POWER cover story, “SaskPower’s Boundary Dam Carbon Capture Project Wins POWER’s Highest Honor” and full-screen web presentation. Winner of SIPA First Place Award for 2016 Best Scientific Writing or Technical Reporting.
Award-winning marketing package: Buff OneCard rollout
Marcom folder with sign-up inserts for the new University of Colorado student ID/debit card (first time the ID card served multiple purposes). Distributed at registration. Winner of 2000 National Association of Campus Card Users Award for Best Marketing Materials. Gail was the marketing consultant, writer, and design collaborator.
Peaks and Vistas
For this 32-page glossy brochure highlighting sponsored research on the four campuses of the University of Colorado, Gail developed the peaks and vistas theme, researched and wrote all copy, and collaborated on the design.
Gail guided the product-naming process for this sophisticated river basin modeling tool and wrote the marketing brochure for the software package (content currently available online). The audience was end-user engineers, so the emphasis was on technical detail and features following an overview of benefits.
Business Partners Quarterly®
Gail developed, wrote, and published this quarterly B2B newsletter for community banks for six years.
Recent freelance writing:
“What GE’s Woes Can Teach Electric Utilities,” LinkedIn
A few features and editorials written for POWER:
The Power Industry’s Moving Pieces in 2017 — An extended editorial providing a snapshot of the industry and projections for its future.
Big Data and the Industrial Internet Meet the Power Plant — This January 2016 cover story led to development of a new event, the Connected Plant Conference.
Workforce Management Lessons from Women in Power Generation — A first-of-its-kind look at women in a traditionally male-dominated industry, which gave birth to an annual meeting, LinkedIn group, and follow-up articles.